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Wild Card

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         Before I get into the main topic of this paper, I want to discuss a little bit about my current coursework.  As a Senior at Southern Arkansas University majoring in Public Health and minoring in Mass Media and Psychology , I have been trying to tailor  not only  my extracurricular activities towards my future degree  but also  my school work.  In my Evaluation Methods of Public Health class, we  were tasked  with a project where we regularly met with the director and creator of the Karisma Consulting agency.  We were then tasked  with creating an Evaluation to hopefully help her and create some improvements to her current  program . The  program  we (our team consisting of classmates and myself) focused on is the Strategies to Thrive  Program .        To begin, Heather McMahan is the creator and leader of the company; Karisma Consulting. Along with her Mast...
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Community Service

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Community Service Presentation:  Link
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Branding

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    Whenever I think of Branding, I often think of mascots. Since I was the mascot in high school, I may have a bit of a bias. However, when thinking of mascots in branding, I think of cereal companies. So, what are some cereal companies that come to my mind? What are their mascots? What is their marketing strategy?  The first one that I think of is; Cheerios . Cheerios was introduced to the world on May 1st, 1941. However, at the time, it was labeled as CheeriOats, and then 4 years later, the name was shortened to CheeriOats. Cheerios was invented by Lester Borchardt and others at General Mills. Their marketing strategy is implemented quite easily. By seeing the iconic "O" shape, you admittedly recognize it quite easily. The other variety of Cheerios that they have is the heart-shaped pieces . This is especially quite popular during the Valentine's season. Their main branding strategy comes from the health benefits which states that due to their whole-grain make-up...
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Technological Innovations

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  This is the presentation . 
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Image Enhancement

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  So, what even is an image in terms of marketing a specific brand, company, channel, or person?  "A clearly defined image strategy will guide you in the development of the right visual assets to drive sales of your product. Your image strategy should align with business goals and objectives, and meet the interface requirements of specific resellers."  The specific brand that I chose to write about is the infamous Smosh YouTube channel .  Smosh is a YouTube channel that has been around since the beginning. Smosh is an American YouTube sketch comedy-improve collective. It is independently owned by I an Hecox and Anthony Padilla . It was created in 2002, starting as a website making flash animations. Smosh (main channel) has a total of 26.6 million subscribers. In total, the main Smosh channels have 10.721 billion views. Smosh (pit channel) has a total of 8.1 million subscribers. Smosh Games has a total of 7.61 million subscribers. There is also a Smosh Podcast av...
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Social and Mobile Media

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This is the link to the presentation: Social and Mobile Media
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Demographics

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     Demographics can be defined as a market or segment of the population identified by demographics. This can include many qualities, such as; race, age, religion, and more. In this case, I wanted to look at media targeting specific career paths. Below, I mention many influencers who either have worked or are working in a specific field and shed light on this field. Most of the audience that these influencers are trying to reach will also fall into that specific career path.       The first creator that I will mention is the HoofGP . He posts regularly on TikTok , YouTube , and Instagram . His job consists of regularly checking cow's hoofs to make sure that the cattle belonging to farmers and ranch owners are regularly taken care of and healthy. His videos are mainly targeted to other people in the Agricultural industry. He teaches how to trim cow's feet and how to check for warning signs of unhealthy cow's feet. His videos are extremely entertaining...
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