Demographics
Demographics can be defined as a market or segment of the population identified by demographics. This can include many qualities, such as; race, age, religion, and more. In this case, I wanted to look at media targeting specific career paths. Below, I mention many influencers who either have worked or are working in a specific field and shed light on this field. Most of the audience that these influencers are trying to reach will also fall into that specific career path.
The first creator that I will mention is the HoofGP. He posts regularly on TikTok, YouTube, and Instagram. His job consists of regularly checking cow's hoofs to make sure that the cattle belonging to farmers and ranch owners are regularly taken care of and healthy. His videos are mainly targeted to other people in the Agricultural industry. He teaches how to trim cow's feet and how to check for warning signs of unhealthy cow's feet. His videos are extremely entertaining and educational! The person who runs the channel is named Graeme Parker.
He is a 35-year-old who lives in the UK. He regularly trims 300 cows' hoofs each week and documents it through video footage.
Most of his videos are quite similar. It shows him finding an object or an infection in a cow's hoof. He talks about the importance of removing it, and then cleaning it for the cow to be relieved from his pain. This helps educate farmers and agriculture workers.
In this video above he explains that sometimes it can be quite difficult to notice that there are issues in your cows. The only way that one may be able to see it, is if you look very closely. He shows that there is a cow with a bit of metal lodged inside of its hoof. He explains that through his trim, he saw that there was an unevenness between the 2 sides. He started using his grinder. he then replaced this tool with a little tweezer tool. He shows an example of the type of hoof that is the best to trim.
His total number of subscribers on YouTube is 2.13 million. His total number of followers on Instagram is 137 thousand followers. His total number of followers on Facebook is 2 million. This is quite interesting because when you look at specific analytics of what age group uses social media the most, we see that the age that utilizes YouTube the most, is anyone between the ages of 18 to 34 years old. Instagram's (his lowest-performing platform) audience typically falls between the ages of 18-24 years old. Honestly, this is quite a similar age performance. Facebook though typically reaches an older generation. Because the topic is agriculture-centered, I would think that Facebook could be his largest-reaching audience. However, this is just a personal assumption, and based on the data, is incorrect.
The second creator that will be mentioned is the Teachers Off Duty Podcast. This is geared towards other fellow teachers or anyone who wants to learn about teaching. This is currently the #1 ranking teacher podcast in the world. It is produced by Bored Teachers, which is a teacher-entertainment platform run by some of these members. The individuals on this podcast speak about their experiences as teachers. The podcast members include other well-known teachers/past teachers who now have their social media platforms. These members include; Lauran Woolley, Tell Williams, Briana Richardson, and Gabe Dannenbring. They even shine a light on how to deal with their classrooms, students, parents, and faculties. This is a podcast format, but it includes audio and visual formats. Anyone can access this podcast on Spotify, YouTube, and TikTok.
- Their total number of subscribers/followers on each platform includes;
- Their subscriber count on YouTube is 866 thousand subscribes.
- Their follower count on Instagram is 189 thousand. Their follower count on Facebook is 477 thousand followers.
- Spotify does not show the amount of listeners or followers for this podcast, but it does tell us that the show is rated 4.6/5 stars.
The third creator is Nurse John. His content surrounds his life being a nurse in a hospital. Unlike the previous creators, his content is mainly in skit format. He acts out scenes of him as a nurse showing comedic events of what happens in the real world as someone in his profession. His content is mainly short-form. His videos can be found on TikTok, Instagram, and Facebook.
He currently has 6 million followers on TikTok, 1.3 million on Facebook, and 2.6 million on Instagram. His main goal is to empower people to get into healthcare! He has a passion for connecting with people and helping them through their medical needs. He is currently a youth community nurse and loves to have daily interactions with kids and young adults and have some sort of positive impact on them.
Nikko Ortiz is the last creator I will be mentioning. His content also focuses on skits and reactions surrounding the military. He served as an 11Bravo Infantryman in the US Army. A lot of his content surrounds the time in his life in which he was in the military.
Even though most of his content is quite humorous, he does try to educate and inform people about the inner workings of being in the military (the good and the bad). Because of his passion for informing and educating the American people about how they can enlist or learn if they want to be a part of the military, he has provided a subsection on his website to provide more information. In this subsection, it shows his life and why he chose where he was at. It also tells individuals that looking into multiple branches of the military as well as talking to multiple recruiters is important to get acquainted with multiple possibilities. He also provides a brief overview of what each branch of the military does!
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