MM 4013 - Alexis Rowland

  So, what even is an image in terms of marketing a specific brand, company, channel, or person?  "A clearly defined image strategy will guide you in the development of the right visual assets to drive sales of your product. Your image strategy should align with business goals and objectives, and meet the interface requirements of specific resellers."  The specific brand that I chose to write about is the infamous Smosh YouTube channel .  Smosh is a YouTube channel that has been around since the beginning. Smosh is an American YouTube sketch comedy-improve collective. It is independently owned by I an Hecox and Anthony Padilla . It was created in 2002, starting as a website making flash animations. Smosh (main channel) has a total of 26.6 million subscribers. In total, the main Smosh channels have 10.721 billion views. Smosh (pit channel) has a total of 8.1 million subscribers. Smosh Games has a total of 7.61 million subscribers. There is also a Smosh Podcast av...

This is the link to the presentation: Social and Mobile Media

     Demographics can be defined as a market or segment of the population identified by demographics. This can include many qualities, such as; race, age, religion, and more. In this case, I wanted to look at media targeting specific career paths. Below, I mention many influencers who either have worked or are working in a specific field and shed light on this field. Most of the audience that these influencers are trying to reach will also fall into that specific career path.       The first creator that I will mention is the HoofGP . He posts regularly on TikTok , YouTube , and Instagram . His job consists of regularly checking cow's hoofs to make sure that the cattle belonging to farmers and ranch owners are regularly taken care of and healthy. His videos are mainly targeted to other people in the Agricultural industry. He teaches how to trim cow's feet and how to check for warning signs of unhealthy cow's feet. His videos are extremely entertaining...

  Presentation Link: Goodwill